When shopping in Shanghai, it is good to be aware that there are a lot of "bluff" items out there. There are imitation watches, imitation clothing, imitation everything. The thing is, sometimes the imitations are really well-made, and can look like the real thing. It is good not to be fooled.
That doesn't mean that every good deal you see is an imitation, though. There are some places that you'll find overstocked products or itms for export. These can come with some great prices. One place I've recently found when showing a friend around is Ao Te Lai Shi, on the way to Zhu Jia Jiao. If you take Bus 4 from the Olympic Stadium to Zhu Jia Jiao, it passes by Ao Te Lai Shi on the way, which makes it very convenient to reach.
Ao Te Lai Shi is an outlet mall, just like the sort you would see back in my home town. When walking the broad walkways and seeing the spiffy shops, I almost felt like I was in the US instead of China.
I found some really good bargains there, and my friend made a real haul.
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